SAP Marketing Cloud Training Content

Boost your digital marketing skills with our SAP Marketing Cloud Training, ideal for marketers, consultants, and data professionals. This in-depth course covers customer profiling, segmentation, campaign orchestration, content studio, lead management, analytics, and integration with SAP sales and commerce systems.

As the best SAP Marketing Cloud Training, we provide real-world use cases, hands-on labs, and expert mentoring to ensure you master end-to-end marketing automation. You ’ll also receive structured preparation for the SAP Marketing Cloud Certification Training, enabling you to validate your expertise with an official credential. After completion, you ’ll be able to architect, configure, and optimize cloud marketing solutions that deliver personalized customer experiences. Enroll now in our SAP Marketing Cloud Training and transform your marketing career.

We provide the latest version system access with excellent speed and 24×7 support, ensuring a seamless learning experience. Classes are delivered online via GoToMeeting and WebEx, making it easy to learn from anywhere. Our SAP Marketing Cloud Training is trusted by thousands of learners across the USA, UK, Singapore, India, South Africa, Australia, New Zealand, and Dubai. We also troubleshoot issues in real time and address queries during and after the training sessions.

After completing the course, we support you in clearing interviews and guide you to achieve SAP Marketing Cloud Certification for better career opportunities. We ensure 100% satisfaction with our training approach, offering the best quality real-time online training that prepares you for both practical project scenarios and professional growth. Our commitment goes beyond course completion, providing you with the confidence and expertise to succeed in the SAP domain.

Module 1: Introduction session and Marketing overview

Topic 1: Introduction and Overview on SAP Marketing Cloud

Topic 2: Architecture and its best use case in business

Topic 3: Overview on multiple tiles in MC and enabling

Topic 4: App finder

Topic 5: Quick intro on Setup your marketing solution

Module 2: On boarding and getting started

Topic 1: Setup Marketing Solution like Budget planning, Marketing Area, spend management etc

Topic 2: Business Roles, Business Catalogs, Business Role Template and Restriction types

Topic 3: User Provisioning

Topic 4: Implementation Steps

Topic 5: User creation in SAP Identity access management for access to MC

Module 3: Understanding Consumer, contact, prospect and account

Topic 1: Difference between Contacts, Consumers, prospect and Accounts.

Topic 2: Linking Account with Contacts

Topic 3: Overview and Key Capabilities

Topic 4: Data Model for Interaction Contacts, Interactions, Products and other Interactions

Topic 5: Merging Logic

Topic 6: Best Practices for Data Sources

Topic 7: Custom Fields and Custom Logic

Module 4: Data import and export

Topic 1: Template preparation for data load

Topic 2: Sample data load and export options

Topic 3: Available integration options for data load

Topic 4: Log monitoring

Topic 5: OData use case

Topic 6: Map free text

Topic 7: Clean-up activity running jobs

Module 5: Segmentation and Target Groups

Topic 1: Overview and Key Capabilities

Topic 2: Segmentation Configuration

Topic 3: Creating Segmentation Profiles and Objects

Topic 4: Target Groups creation

Topic 5: Dynamic target groups and live target groups

Topic 6: Extensibility in Segmentation

Topic 7: Custom Fields, Custom Objects

Topic 8: Extensibility in Target Groups

Module 6: product and offer Recommendation

Topic 1: Recommendation Overview

Topic 2: Architecture and Components

Topic 3: Recommendation Algorithms

Topic 4: Building a model and scenario

Topic 5: Recommendation Algorithm configuration based on Machine Learning

Module 7: Campaign Management

Topic 1: Campaign Management Overview

Topic 2: Campaign Types

Topic 3: Marketing Permissions

Topic 4: Triggering sample email campaigns

Topic 5: Marketing Areas in Campaign Execution

Topic 6: Integration

Module 8: Integration capability with SAP and non-SAP third party systems

Topic 1: Communication user, Communication system and communication arrangement setup

Topic 2: Different Communication arrangements available

Topic 3: Integration using OData or API and Datahub

Topic 4: Understanding Origin Id

Topic 5: Import authentication certificates

Module 9: Content Studio:

Topic 1: Email content studio features

Topic 2: Creating email templates and its mandatory fields

Topic 3: Types of email templates

Topic 4: Setting up Email service provider like Amazon Ses, SAP email server

Module 10: B2B Use Case with an example:

Topic 1: Lead Management

Topic 2: Lead transfer

Topic 3: Score builder

Topic 4: Corporate account/ spotlight account

Topic 5: Lead Nurture Stream

Module 11: B2C Use Case with an example

Topic 1: B2C user journey examples

Topic 2: Apps used for b2c flow

Topic 3: Integration with third party systems

Module 12: Final session

Topic 1: Ref notes to practice

Topic 2: PPTs for reference

Topic 3: Supporting links on Marketing cloud

Topic 4: Marketing Cloud trial tenant details